Who Should I Follow?

Our evolution cemented us as tribal creatures. We seek to belong. We seek to lead and to follow. Often we follow people without even thinking about it.

We (subconsciously) follow others based on shared parts of our identity (gender, race, personality, religious or political beliefs, etc.)

We used to follow others because this was a necessity for survival. Most of us are lucky enough to no longer need this kind of protection from others.

I want to follow someone who:
  • I can learn from
  • Who shares (part of) my values system
  • Who is connected to others that I can learn from